140 years of lingerie, reimagined.
The heritage collection
The Heritage Collection looks back at 140 years of Hunkemöller through a modern lens. Inspired by our archive, signature silhouettes and the craftsmanship that has shaped the brand since 1886, each piece brings elements from our past into the present. A limited-edition collection celebrating where we come from and designed for how women wear lingerie today.
Shop nowHunkemöller by VOGUE
To celebrate 140 years of Hunkemöller, we joined forces with Vogue to bring our heritage into a new fashion context. In creative collaboration with Vogue Netherlands, pieces from the Heritage Collection are layered, styled and reimagined showing how lingerie can move beyond its traditional role and become part of the way we dress and express ourselves today. The collaboration comes together in a special-edition Hunkemöller by Vogue magazine, available as a gift by a purchase of minimum of €20 worth of the Heritage collection in selected Hunkemöller stores, while stocks last. Discover the collaboration in selected stores:
Participating storesThe heritage collection
Our heritage
For 140 years, Hunkemöller has been an important part of women’s lives. What started in 1886 as a small, Amsterdam based atelier, founded on a love for craftsmanship and beautifully made lingerie, has grown into an international brand trusted by women across generations. Through decades of design, innovation and expertise, one thing always stayed the same: an understanding that feeling comfortable starts with what you wear closest to your skin. Today, as we celebrate 140 years, we honour this legacy, the craftsmanship and care that shaped Hunkemöller and continue our dedication to helping every woman feel comfortable, supported and undeniably herself.
Discover 140 years of lingerie evolution at Hunkemöller
For over 140 years, Hunkemöller has been part of the evolution of lingerie — growing alongside women and their changing styles, needs and lifestyles. From structured corsetry to modern, feel-good fits, each era has shaped the way we experience comfort, confidence and femininity today.
In the early days, corsets defined the silhouette with strong structure and support. The introduction of the first bras marked a shift towards greater freedom of movement. Soft bandeau styles and delicate camisettes followed, bringing a lighter, more relaxed feel. Later, the development of wired bras introduced shaping and lift — innovations that remain essential in lingerie today.
From heritage to modern must-haves at Hunkemöller
Today, lingerie brings together the best of all worlds — comfort, support and style — with designs that adapt to every body and every moment. At Hunkemöller, we translate over a century of expertise into collections that celebrate both heritage and modern femininity.
Discover our modern interpretations of iconic styles:
Balconette bras for a feminine, lifted shape inspired by classic silhouettes
Push-up bras for enhanced cleavage and confidence
Non-wired bras for everyday comfort with a soft touch — or explore the perfect comfort bra for ultimate ease
Bralettes for a relaxed, effortless look
Strapless bras for invisible support under any outfit
T-shirt bras for a smooth, seamless finish
Corset-inspired lingerie combining heritage design with modern comfort
Whether you’re looking for everyday essentials or statement pieces, our collections celebrate every stage of lingerie evolution — designed to make you feel confident, comfortable and beautiful.
